LCMs integrated campaign

Originally, this was a simple OOH brief. We managed to turn into a digital OOH billboard. Which we managed to turn into a TVC . We developed a fun new platform to help reposition the Aussie schoolyard favourite as an afternoon treat, taking LCMs out of the lunchbox in a fun and magical way. AND we got to work with Benita from Playschool.

TVC

Digital OOH