Think with google
Following the Advertise or Die campaign, which put traditional advertising on a pedestal while demonising digital advertising, Google wanted to send a more diplomatic message on the merits of a measured marketing mix. And there is nothing more diplomatic than data. So, we created a data visualisation campaign which highlighted the benefits of integrating your marketing mix and spreading your spend across digital and traditional. It was an effective way to demonstrate the values of different marketing channels to a media-savvy audience. Sticking true to our message, the campaign ran across digital and traditional media, using social, digital and print.
